Welcome to Frilly Lily!

Traditional play is the heart of our business. We believe in the magic of childhood years and aim to bring childrens' imagination to life through play.

Choose from our unique range of clothing for today's popular dolls, and the most fabulous collection of dressing up costumes for children. We also have a beautifully illustrated stationery and gift range. All our items are meticulously designed with close attention to detail and quality manufacture for lots of proper play.

Need help with sizing?

To assist in the selection of the most appropriate size for your doll or bear we have provided a comprehensive size chart.